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Huskvarna

Date
Category
KUNDER
Tags
Recruitment
About This Project
Husqvarna Group that is a global leading producer of outdoor power products for forest, park and garden care wanted to attract new engineers.

To reach out to the broad local audience they used the local paper as they had done many times before. But they also wanted a specific aim at data engineers and tech guys. To make this possible NAX bought advertisement space on tech sites and forums in the US and geo-targeted them to the local region surrounding the Husqvarna factory.

”The combination of local press and programmatic depth was a great success for us. We got a lot of applicants from the campaign that we ran and we are looking forward to new recruitment campaigns together with NAX in the future says Miranda von Seth at Husqvarna”