To reach out to the broad local audience they used the local paper as they had done many times before. But they also wanted a specific aim at data engineers and tech guys. To make this possible NAX bought advertisement space on tech sites and forums in the US and geo-targeted them to the local region surrounding the Husqvarna factory.
”The combination of local press and programmatic depth was a great success for us. We got a lot of applicants from the campaign that we ran and we are looking forward to new recruitment campaigns together with NAX in the future says Miranda von Seth at Husqvarna”